Christelle Fraysse

About Christelle Fraysse

Christelle Fraysse is responsible for directing the brand, messaging, go-to-market strategies, demand generation and field sales support. A seasoned marketing leader with 25 years of global business experience, Christelle has particular expertise in establishing and managing international marketing operations for global enterprise software businesses.

The Importance of Data-Driven Marketing in the Digital Age

2020-07-23T16:57:02+01:00

In our hyper-connected, tech-driven age, data is everywhere. Sector, niche, or industry aside, if you're a modern business looking to engage with your customers on a deeper level, data-driven marketing is essential.   Without adopting a data-driven marketing mindset, you [...]

The Importance of Data-Driven Marketing in the Digital Age2020-07-23T16:57:02+01:00

Lead nurturing tips for your marketing plan

2020-06-16T14:11:06+01:00

Lead nurturing is a great way of making sure the people that are visiting your site are genuinely interested in your product. This means that once leads have hit the threshold you set they will be qualified enough to [...]

Lead nurturing tips for your marketing plan2020-06-16T14:11:06+01:00

A Quick Guide to Optimizing Your Marketing Costs

2020-06-16T13:23:21+01:00

There’s no denying the fact that the current business landscape is extremely dynamic and volatile, especially because even now, in early June of 2020, we still have no clear view of an end in sight.  Naturally, this shaky climate [...]

A Quick Guide to Optimizing Your Marketing Costs2020-06-16T13:23:21+01:00

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.

2020-05-18T11:04:46+01:00

The COVID-19 pandemic has shaken many businesses around the globe to their core. Many companies and executives are left scrambling in its wake, trying to find a way to cope and adapt in these uncertain times. However, there is [...]

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.2020-05-18T11:04:46+01:00

Bridging The Gap – Sales and Marketing Team Alignment

2020-04-14T12:57:04+01:00

Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same –  to increase revenue –  their activities overlap and should support each other. Yet, in reality these two professions take very different approaches to [...]

Bridging The Gap – Sales and Marketing Team Alignment2020-04-14T12:57:04+01:00

Start using lead nurturing to drive revenue growth

2020-04-03T15:50:04+01:00

According to analysts at Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Who wouldn’t want to do that and improve the quality and quantity of their pipeline?   So what [...]

Start using lead nurturing to drive revenue growth2020-04-03T15:50:04+01:00

The 8 marketing metrics no marketer should be without

2020-04-03T15:50:15+01:00

How well is your marketing working? If you don’t have an immediate, clear answer to that question you need to get better marketing metrics. It’s a cliché that what gets measured gets managed, but for a reason.   If you [...]

The 8 marketing metrics no marketer should be without2020-04-03T15:50:15+01:00

Shift your marketing from a cost centre to a revenue generator

2020-04-03T15:52:08+01:00

Marketing leadership guru Thomas Barta* states that ‘less than half of C-suite executives and business leaders believe their company’s marketing expenditure is significantly contributing to revenue or profitability.’ The majority still thinks of their marketing departments as cost centres. Being seen as a cost [...]

Shift your marketing from a cost centre to a revenue generator2020-04-03T15:52:08+01:00
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